Help BOO Kids’ Cancer

by PJ Mullen on October 10, 2010

in Social Causes

From time to time things come across our inbox that we feel compelled to share. As a father of two any cause that seeks to help children who are forced to face situations that most adults would have difficulty dealing with are prime examples. This Halloween you can join the St. Baldrick’s Foundation to help “BOO Kids’ Cancer”:

Boo Kids’ Cancer with St. Baldrick’s from St. Baldrick’s on Vimeo.

St. Baldrick’s Foundation Invites Everyone to Join the “BOO Kids’ Cancer!” Halloween Campaign

Kids, Parents and Friends Can Raise Awareness While They Trick-or-Treat

LOS ANGELES (October 7, 2010) – The St. Baldrick’s Foundation, a nonprofit organization dedicated to raising money for childhood cancer research, introduces its sbookiest campaign yet! This Halloween get your BOO on and let your costume do the talking while you get involved with the “BOO Kids’ Cancer!” campaign.

“BOO Kids’ Cancer!” is designed to show that it takes every cowboy, princess and pirate to “scare” away this insidious disease. Kids and parents can join the campaign by simply dressing up in their favorite Halloween costume and engaging in five frighteningly-fun activities.

Parents are encouraged to take photos of their kids dressed up in their costume holding signs that say “It Takes a ‘princess, cowboy, witch, pumpkin’ to ‘BOO Kids Cancer!’” Parents can also create videos of their little witches and wizards telling viewers how their character would Conquer Kids’ Cancer. Videos and photos can be sent to socialmedia@stbaldricks.org and will be featured on the Foundation’s social networks, and on the letsCONQUER web page through October. Parents are encouraged to send in photos and videos of themselves in costume as well.

Families can also help raise awareness about St. Baldrick’s by printing “BOO Kids’ Cancer!” awareness cards from www.stbaldricks.org/events/boo. Parents can pass out the cards to candy-craving ghouls and goblins on Halloween, or trick-or-treaters can give cards away at the houses they visit. The cards provide information about the Foundation, how to donate and what everyone can do to get involved.

If you are not dressing up this Halloween you can still help raise awareness by making the “BOO Kids’ Cancer!” Facebook and Twitter icons your profile picture and share this playful video with your friends and family! To find out more on how to “BOO Kids’ Cancer!” visit www.stbaldricks.org/events/boo.

Shout “BOO Kids’ Cancer” and do your part! To locate or organize an event in your community, sign-up to shave, donate or volunteer, visit www.StBaldricks.org. You can also become a fan on Facebook, follow us on Twitter, join our letsCONQUER movement and visit the St. Baldrick’s YouTube and Vimeo channels.

Since 2000, the St. Baldrick’s Foundation has raised approximately $90 million for life-saving research. This year the Foundation has raised more than $21.5 million by hosting more than 780 events.

About the St. Baldrick’s Foundation

The St. Baldrick’s Foundation makes grants to research institutions to find new cures for childhood cancer, and to find treatments to ensure a better quality of life for patients and survivors. The Foundation funds research projects conducted by established pediatric cancer experts, as well as younger professionals who will be the experts of tomorrow. Funds also enable hundreds of local institutions to participate in national pediatric cancer clinical trials, offering the best available care for every child. The St. Baldrick’s Foundation is grateful to its many volunteers (bald or not!), donors and sponsors, including Allied World, Barbicide, Dowling & Partners, elope, Markit, and PartnerRe. For more information about St. Baldrick’s, please call 1-888-899-BALD or visit www.StBaldricks.org.

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